About Me

Hi, Everyone.

My full name is Samantha but almost everyone who knows me calls me “Sam.” I’m married with thousands of children (okay, four, to be specific). But I digress.

My children range in age adult to elementary school age. Yes. I’m not kidding. And they’re all mine. By the way, the last two are identical twin boys, hence the name of this blog, Multiple Mayhem Mamma.

This is me.

I am a freelance writer and senior public relations consultant in Toronto, Ontario, Canada. As part of my freelance writing, I write about parenting and children, as well as related topics. [I also write about completely unrelated topics as part of my communications background, specifically Corporate Communications and Technology-related topics. To see where my writing can be found, check out this page on my blog or my LinkedIn page.]

After working both in the public sector and technology, I made a career change and moved to public relations. Working in two very fast-paced PR agencies for almost 10 years was great – I learned a lot about the industry and honed my skills in all areas of the business. Things changed in 2009 when I had my twin boys. Nothing could have prepared me for the craziness of two babies, let alone one. Madness. Anyway, like many women, I thought I could do it all and have it all. After a year’s maternity leave, I returned to work. My boys were one and guess what? They didn’t care that I had to work in the morning; they liked staying up all night regardless. Let’s just say that a full-time, faced-paced career in a PR agency does not mix with young children.

In my frustration and sleep deprivation, I started this blog. There was no rhyme or reason for it other than the fact that I really needed a cathartic outlet and a blog seemed like a good place to start. Of course I had no idea what I was doing but, being a foolhardy sort, I hit “publish” nonetheless.

A few months after starting the blog, I realized that the work-life balance was centered more on work than on life. It was too much with the kids (particularly since my boys were waking up multiple times during the night) so I threw caution to the wind and resigned my Account Manager position at the agency. I had no job lined up and no plans for anything, really. Very risky and stupid, I admit, but I was at my wit’s end and the lack of sleep had made me delirious. Shortly after resigning, I started my freelance writing and PR consultancy, Triple M Communications.

Since that time, things have gone well and I’ve continued to provide freelance writing for a number of publications and communications services for various clients. Realizing that above all, writing is my true love, I continue to plug away at my blog as it’s the best way to both connect with like-minded parents who are equally frazzled and often exasperated at parenting. Having been through parenting from infancy to adulthood already (my oldest daughter is in her 20′s), I’m happy to share the advice and tips about what does and doesn’t work to those who are looking for answers. On the flip side of the spectrum, I’m doing it all over again in a different time, a different world with different issues and concerns. In this regard, I, like everyone, am grasping for answers on how to parent best. I often feel like I have no idea about what I’m doing and welcome any and all advice and feedback because after all, it takes a village, doesn’t it?

The “Multiple Mayhem” in the title of this blog can be attributed to these two monkeys:


The fun never ends with these crazy kids!


My lovely daughters balance out the insanity:


I love ‘em all to tears. But I’m still frazzled.

Mr. Multiple Mayhem Mamma and I spend much of our time running after kids, putting out fires, and feeling like Drill Sergeants as we try to keep the mayhem under control. Let’s just say that we’re looking forward to the future which holds the promise of uninterrupted sleep, meals and a walls that are devoid of fingerprints and Crayola masterpieces. Until then, I’ll continue to write about the craziness of it all and along provide you with practical tips and advice that I’ve figured out over my parenting journey.

This is my life. Thanks for joining me on this crazy ride that is parenthood.

funny family


I’d love it if you subscribed to my blog so that you can receive all of my posts and email updates. It’s easy – just add your email address here:

In November, 2013 I also published an eBook on Amazon which is a compilation of my best top tips and advice. Click on the image below to get your copy today!

Image courtesy of www.savvymom.ca

{ 21 comments… read them below or add one }

Colleen Setchell May 18, 2012 at 4:50 pm

Hi Sam
Well to be honest, I’m surprised you’re ‘only’ frazzled. I think I would have needed to be committed by now but then, I don’t have kids for a reason.
It takes a lot of energy, stamina and love to be in your environment and you sound like you cope admirably.

I continue to enjoy your tweets. Happy mayhem ;-)


Samantha May 18, 2012 at 5:02 pm

Thanks so much, Colleen! It’s all an illusion, really. I’m going out of my mind!! Kidding ;)


Nadia July 31, 2012 at 5:10 am

Let me join in your mayhem and raise you! I’m also mother to four but they are (gulp) under four. Help?!


Samantha July 31, 2012 at 1:25 pm

Omigoodness, we’ll have to compare notes, Nadia! I’m all ears :) Thanks for stopping by!


Honey Lou August 29, 2012 at 1:29 pm

Hi Sam,
You’re children are absolutely beautiful! I can only imagine what you’re life is like with the twins and all. Mothers have the hardest jobs in the world and you definitely, play it well.

I was a young mother at 14 (I’m 28 now and he’s 13). I’d say I was born to be a mum; I love and take pride of the title. Out of all the roles I play in life – being a mother is one I love best =)

I’ve got 3 rambunctious boys now, 2, 6 and my 13 year old (who’s gifted) and like you I feel like I got 1000 kids!

Looking forward to reading more of your stuff.

- HL


Samantha August 29, 2012 at 1:40 pm

Honey Lou – wow – you’re the inspiration here! Thanks so much for the kind words and support. Your story is amazing as well – I’d love to hear more about how you handle your thousands of kids too as it’s a work in progress and we can all learn from each other. Parenthood is truly a work in progress and there’s no “one size fits all” way to do it either – we learn as we go, right? Looking forward to connecting with you as well.


Honey Lou August 29, 2012 at 1:58 pm

Hi Sam!
Aww thank you.
I got a story to tell for sure, I have a book coming out called “Good girls finish but B$$#@ win! Not so much of my parenting there aahahahah.

Anyway, not to sound cliche but I handled it by following my heart and listening to my inner “mother nature”. I have a different way of parenting I guess.
I just watched your video on ” dining with kids”.
You’re so right! I bought all three of my kids itouches for “emergency purposes”.
I am still learning new tricks and ‘revamping’ some of the ones. It’s really hard, both the hubs and I work full time, coach a team, writing a book, take my son to karate and lug the 2 year old everywhere. My 65 year old mother has more energy than I do, phhfft, that was an understatement !
I bet we can sit here and chat all day!!!

I’m on facebook =) I just liked your page.


Samantha August 30, 2012 at 4:55 am

Love the “emergency purposes!” It’s always an emergency, isn’t it? Whatever it takes, I say…
Sounds like you too have a busy schedule with your family. Never a dull moment; might as well take it in stride and run with it :) We definitely have a lot to talk about and a lot in common. So glad you connected and I look forward to your blog and insight.


Honey Lou August 29, 2012 at 2:31 pm

Oops typo ** revamping some of the old ones


Cathy November 20, 2012 at 8:13 pm

5,000 kids and each of them gorgeous.
Cathy recently posted..A Few of the Things We’ve LearntMy Profile


Samantha November 20, 2012 at 8:22 pm

Goodness! Thank-you for the kind words, Cathy :)


Althea February 25, 2013 at 6:33 am

Hi Sam,

I stumbled across your website and I have to say I can relate. I have four kids of my own (7, 5, 4 & 2) and no two days are the same despite how much I strive for routine! To make things even more interesting, 3 out of the 4 children are boys! As one friend put it, their personalities are north, south, east and west:) However, I wouldn’t change one second of it, even on my most stressed out days! Glad to know there are other moms who can understand what I go through:)


Samantha February 25, 2013 at 2:32 pm

Aww, thanks so much, Althea. It’s so nice to connect with like-minded parents who are in the trenches like me :) I hear you when you say it’s like north, south, east and west. Kids have their own personalities, despite all being from the same family. It’s both fascinating and exhausting at times, but like you, I wouldn’t change my situation for anything. Thanks for commenting :)


Rose March 25, 2013 at 4:53 am

Hi Sam, I found your site while trawling for hints on travelling with kids. Reading the 5000 kid line – I was intrigued. Good to know it’s only 4! But as a foster carer I currently have three boys (stable for the past couple of years) and in total about 26 kids … who I have cared for.
I love these photos on your about page! You all look very happy and YOU have not aged – despite all those 500 children.
I would link you back to my blog about travel but it’s a private blog for local foster carers here in Brisbane Australia. So you will have to take my word that I have not just cut & pasted. (it’s actually a much broader piece about the holidays) I’m linking you into the post though so that the readers can connect to you! Some great info…so thanks! Rose
Rose recently posted..Water Mum!My Profile


Samantha March 25, 2013 at 1:03 pm

Hi Rose!

So nice to “meet” you :) How’s the weather Down Under? Australia is on my list of “must visit places before I die” – it looks beautiful and I’ve heard amazing things about the people and lifestyle there. One day…

Thanks so much for the kind words about my site and family. It is always nice to hear from readers as you probably know as a writer of a blog, you’re never really sure if people are reading your site and/or what you’re putting out there resonates. Of course you are my new best friend by saying that I haven’t aged ;) As we get older, we become more paranoid about every line and wrinkle that shows up on our face so compliments always help!

Please do stay in touch via the blog and I hope you’ve been able to subscribe to my weekly newsletter so that you don’t miss any of the regular updates and posts. You can easily subscribe here: http://ow.ly/jnXxu and rest assured that your email address/information is never shared.

Thanks again, Rose and glad that we’ve been able to connect.



Dave May 7, 2013 at 5:09 pm


You know me as Stuart-the main character in The Wacky Winter on Wiggly Way on Twitter. I enjoy your tweets and frequently respond and re-tweet. It is valuable information.

I wrote the book as a cathartic outlet as well. My ethos was not being frazzled, but rather as a vehicle to deal with pain and loss of a divorce.

If you are ever looking for insight from a single and soon to be re-married father, I would be honored to contribute. It’s a delicate balance, managing time, money, blended families, and a variety of emotions but we must keep the focus on our children first putting our own “stuff” to the side.

Best of luck.

P.S. You were my first follower on Twitter so I share a special allegiance to your tweets.



Samantha May 8, 2013 at 1:33 pm

Hi Dave,

So nice to hear from you! Thanks so much for commenting on my blog and for your Twitter support and retweets – they’re greatly appreciated :)

I’m always on the lookout for content for my blog and writing on various other channels as well. While I don’t take guest posts on my blog, I’d be happy to speak with you at a later date about some of your experiences and insight that we may perhaps be able to add to a future related post.

Thanks again for stopping by and I’ll see you on Twitter!



Amy Jo May 14, 2013 at 10:03 pm

I found your Blog and as a mother of 4 (10, 7, and twin 3 year olds) I can highly relate. Thank you for your fun words!


Samantha May 15, 2013 at 2:38 am

Thank-you for your kind words! Glad that you found the blog and that you find it enjoyable :)


Nadine C. Goodine July 2, 2013 at 8:59 pm

Hi Sam… Just love your blog (I responded to the goodie bags post and just can’t get enough of it). I had my kids late (40YO) and while expatriated to BKK. My first is now 8, and the twins are now 5 1/2 – identical mirror twins. After moving about a fair deal (back to Vancouver via +2 years in OZ) I’m crazy busy setting up my freelance communications business and being a good – no, GREAT – mom. I’ve found that unless someone has three kids and/or twins, they don’t really get it… and no, it is NOT like getting another puppy! Sleep? overrated. Personal fulfillment? ditto, although I feel really good when I see my boys happy and well-adjusted. So, here’s to moms with kids…with twins… with twins and a plus-1!


Samantha July 3, 2013 at 12:20 am

Hi Nadine,

Thanks so much for the kind words about my blog!

Wow – we’ve got a lot in common: identical twins, PR/Freelance communications, etc. We’ll have to chat one of these days – perhaps via Skype? I’d love to hear more about your twins (mirror image – always found that fascinating; how did you find out they were mirror image?) and work.

Yes – twins are NOT like puppies, and even having three or four kids is not the same as having two children who are at the exact stage of development. That fact alone is what makes for the absolute craziness, the MAYHEM!

Thanks for stopping by my blog and I hope you stay for a while :) Feel free to subscribe to my newsletter here: http://www.multiplemayhemmamma.com/subscribe and on iTunes here: https://itunes.apple.com/ca/podcast/multiple-mayhem-mamma-parenting/id630626217



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