CBC program investigates the popular trend of soliciting donations at the checkout
“Checkout Charity” is a thing.
Love it or hate it, it’s here to stay.
I’ve discussed the topic on more than one occasion, both on this blog and in the media. For details, click on the link below.
IN THE NEWS: Is “Checkout Charity” Just a Money Grab?
Seems like I’m not the only one who’s fed up with this sneaky way of gathering funds. Consumers in general, are becoming fatigued with the amount of requests that occur on a regular basis. Enough that Canada’s leading consumer investigative show, Marketplace, decided to look into this increasingly popular practice.
I was interviewed for the show and of course gave my two cents. Tune in on Friday, February 20th to watch the full show. I’ll post a link to the program and do a follow-up post once it’s aired as well.
PREVIEW: CHECKOUT CHARITY - DOING GOOD, FEELING BAD
CBC NEWS INTERVIEW: VIEWER FEEDBACK PRE-SHOW
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